Collision Repair Training | Australia
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Collision Repair Training | Australia
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Current Events/News: I-CAR Press Releases: 1997 Press Releases
June 23, 1997 INCREASE CONSUMER AWARENESS THROUGH PROGRAMS FEATURING I-CAR GOLD CLASS PROFESSIONALS (Rolling Meadows, IL) Gold Class Professionals can increase consumer awareness through television programs such as Shadetree Mechanic and Auto Trends. Both of these programs feature the benefits consumers receive from the Gold Class Professionals program. They also cover the complexity of the collision repair process and explain why training, the right equipment, and highly skilled technicians are necessary when repairing collision damage. The Shadetree Mechanic and Auto Trends have aired on cable and/or ABC, CBS, and NBC affiliates, but now Gold Class Professionals can order them and play them in their waiting room for increased consumer exposure. "The advantage to these videos is they are a convenient way to get the Gold Class message across to consumers," said Dave Heckeler, I-CAR Director of Marketing and Field Operations. "They are also beneficial to show customers before their damage report is prepared so they understand the complexity of the collision repair process and that Gold Class Professionals are qualified to properly repair their vehicle." To order the Shadetree Mechanic, call or write the Shadetree Mechanic at 1-800-456-0063, P.O. Box 51210, Knoxville, TN 37950. Request offer #ST4-17. The cost of the video is $15.95* plus $3.50 for shipping and handling. Please allow 3-4 weeks for delivery. To order Auto Trends, call Tricom Pictures at 1-800-333-2008. Request the episode featuring I-CAR and Gold Class Professionals. The cost of the video featuring only the portion of the program covering I-CAR and Gold Class is $9.95* plus $4.00 for shipping and handling. The cost of the entire video is $15.95* plus $4.00 for shipping and handling. Please allow 2-3 weeks delivery. Checks only accepted. For more information on these videos, or the Gold Class Professionals program, please call the I-CAR Gold Class Coordinator at 800.422.7872 (800.422.7872). In Canada, please call 1-800-565-4227. * Please note, these costs are in US funds. I-CAR, founded in 1979, is an international, not-for-profit, training organization dedicated to improving the quality, safety, and efficiency of auto collision repair for the ultimate benefit of consumers.
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Page Last Revised: Monday, May 22, 2000 |
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